Only a few short weeks away from the sweet sound of baseballs hitting gloves and the smell of hamburgers and hot dogs fill the air. In some ways the start of baseball season is like a public relations campaign: if your players are healthy and excited for the new season, it gets the fans ready for opening day. Same with PR, if your team creates a campaign that attracts and entices the audience, then it’s sure to hit a home run. With opening day only 14 days away (but who is counting) we thought it would be fun to compare just how similar baseball, specifically the Atlanta Braves baseball, is to public relations.
All baseball games start with a pitch. I mean its pretty obvious players can’t hit the ball and make plays without Julio Teheran or Folty trying to throw a strike. The same is true with PR. Events happening around the community have to be pitched in a way that will get the local news outlets attention. A carefully thought out subject line and lead off for the pitch is often the way to make sure you won’t be thrown a curve ball and strike out.
When talking about the Braves, we have to mention the bromance between Ozzie and Acuna. These two are truly team players and always seem to keep everyone smiling, even when the team is down by a few runs. Plus they are hilarious to watch between innings (and we know baseball isn’t the most fun sport to watch live). In the PR world, calling your teammates to step in and help brainstorm fresh ideas for a major project is always better than trying to go at it alone.
We can’t all have great days like Dansby Swanson’s luscious locks seem to have (even when trapped inside a hat). There will be times when a campaign isn’t quite what you had in mind. Even the players that have been batting above .300 have days when they can’t seem to hit a pitch right down the middle. Whenever you feel like your team is striking out, it may be time take a step back and try out new approaches to a situation.
The last thing, and most important, is to always be in it for the love of the game. As any Braves fan knows, it is very hard to cheer for a team that hasn’t won a World Series title since 1995. However, we keep coming back because there is always a glimmer of playoff hope – plus the new stadium is pretty cool to visit. Seeing a campaign come together or a client event turn out to be a success is really what being in PR is all about. And always remember there is no crying in baseball… or PR.