project

Building the Liquid Catering brand

situation

Liquid Catering was one of Complete PR’s original clients. The company provides special event bartending, which when it formed was completely new for the Upstate as a business model.

process

We decided to focus on telling the story of the company’s owner, Tammy Johnson. She was young and female, which was (and is) a rarity in the South Carolina business market. We shared stories with the media, booked speaking engagements and television appearances and had her write thought leader pieces for local and national media.  As the company grew over time, we expanded our focus on winning awards and telling the stories of other employees.

results

Liquid Catering and its owner have become one of the region’s most celebrated companies.