Keeping expired medications out of the wrong hands and local waterways
Project Rx is an ongoing environmental education program initiated by Renewable Water Resources (ReWa) that leverages community collaboration to help keep our rivers and residents safe from improperly disposed medications. This innovative education and drug take-back program allows Upstate residents to learn more about the impact their actions have on local waterways and their community’s quality of life as well as provides a method for acting upon their educated environmental decisions. Complete PR has worked closely with ReWa staff on handling press releases, developing web sites, taking photos, placing ads, generating media coverage, writing op-eds, and conveying messaging to staff and board members.
As part of the work, we helped developed a print and radio advertising campaign letting people know about the changes as well as other drop days. We also created brochures as part of the campaign that were mailed to customers. In addition, we used social media (Facebook, Twitter and Instagram) to create interest, drive traffic and increase usage. In March 2016, we placed the first Medication Disposal box sponsored by (Project RX/ReWa) at Greenville Memorial and in October added two more. The second was placed at Oconee Memorial, Sponsored by Safe Kids Upstate with the help of the Greenville Health System Oconee Foundation and the third at Greer Memorial, sponsored by Carolina Center for Behavioral Health. This allowed Project Rx to shift from being an event-based project to a more full-year project. In the span of eight months since this change, the program took in a record 923 pounds of unused medicine.
Learn more about the initiative at www.ariverremedy.org.