When actors William Baldwin and Danny Trejo are spotted around Greenville, the local media is bound to find out quickly and ask questions. Dark Corner Films, one of the film’s producers, contacted Complete Public Relations to create a plan.
Working with the directors, we decided making these stars available quickly, but in a controlled setting, was the best option. Complete Public Relations created press kits and handled media for an early morning press conference to allow local media unparalleled access to these stars.
We managed to not only get the film stars interviewed, but also effectively localized the story by including local actors and producers involved as well as the local producers.