85-385 Gateway Project
In 2015, the South Carolina Department of Transportation working in conjunction with Flatiron-Zachary started construction on the second largest roads project in state history – the 85-385 Gateway Project.
Our team was brought in to create a long-term media plan that would relay facts and data about the project to the community at large, while also keeping key stakeholders aware of the project. This required a multi-faceted campaign the included setting up speaking opportunities on the project, writing op-eds to the newspapers, sending press releases, creating a quarterly newsletter for the project as well as designing the logo.
The project successfully kicked off in February 2016 with a ceremonial shoveling of dirt and work is moving in earnest. The media, of course, has been tremendous.