85-385 Gateway Project

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85-385 Gateway project design

project

85-385 Gateway Project

situation

 In 2015, the South Carolina Department of Transportation working in conjunction with Flatiron-Zachary started construction on the second largest roads project in state history – the 85-385 Gateway Project.

process

 Our team was brought in to create a long-term media plan that would relay facts and data about the project to the community at large, while also keeping key stakeholders aware of the project.  This required a multi-faceted campaign the included setting up speaking opportunities on the project, writing op-eds to the newspapers, sending press releases, creating a quarterly newsletter for the project as well as designing the logo.

results

 The project successfully kicked off in February 2016 with a ceremonial shoveling of dirt and work is moving in earnest. The media, of course, has been tremendous.