The temperature has been steadily above 90 degrees for two weeks now. Everyone is at the beach or on vacation. Things are just slow.
Is that being said in your office? Is it said every year around this time? The first summer heat wave of a South Carolina summer takes hold like a kudzu vine when it comes to wanting to be idle in businesses. People take the slow time and simply accentuate it. There are distractions galore, and the heat is brutal even if you aren’t a Damn Yankee such as I.
So what should you do to be getting out of the summer doldrums when business gets slow?
Reenergize. Do. Create. Think. Work. Yes, vague as vague can be thoughts, but they can have a purpose.
Call up a potential client or business partner and get coffee or lunch. Reenergize that relationship. Engage new people by networking. And not just hand-off business cards networking, develop and establish your ideas. Don’t be afraid to pick-up the phone and call. Or send that e-mail. It doesn’t have to be about meeting new people or reconnecting. Take your staff off-site to a swimming pool or go hiking. Have some fun. This will allow them to get their energy flowing. Now is the time to create. Look at your company’s business model. Reexamine your website and social media presence. Create some work to do. You will be amazed at what you can accomplish.
Don’t just think business has to be done in the confines of the office so go outside and walk downtown. Get out there and connect with people in new and different ways. Great things can result simply from meeting others in a non-work setting.
Help fill the business void by hosting an event and giving people something to do.
Try volunteering with a new group or volunteer maybe for the first time. Many non-profits need volunteering slots filled in the summer months because so many people are on vacation. Reach out to a group that you think would interest you and get going. Volunteering is a great way to make connections.
And speaking of vacations, don’t be afraid to strike up business while out of town. Yes, people are trying to relax, but people have a lot of downtime waiting for seats at a restaurant or waiting to board an airplane. Instead of burying your nose in your phone, talk to people around you. If you get to know them and what they do, then maybe you will find that you can do business together.
Practice your elevator pitch for you or your company amongst friends at a party or social get together. This will help make you more at ease when striking up conversations, but it also helps you codify your goals and work ideas. However, don’t over practice because you don’t want to sound forced when talking about what you do.
Make sure to follow-up with who you meet with an e-mail, phone call and at best a hand-written letter.
Just because it is hot, doesn’t mean you can’t develop and grow your business.