This week, we want to talk about ways to thank the media. The media is there to give positive exposure to your business, and it takes a lot of hard work to put something together that will best showcase your business. However, that hard work often pays off for a company; media exposure shows instant results and proves to be a profitable outcome for your venture!
Many people do not think about how kind of a gesture it is for the media to cover a story about your business. It is a huge favor that should never be unrecognized! A quick “thank you” email can go a long way, of course, but it’s destined to be deleted. There are a million ways to say thank you that will make yourself and your business stand out more than an email would. Here are just a few:
- A handwritten note: Here’s a trick that will put you in the top 1% of marketers and networkers of all kinds: lick a stamp! Do what 99% of people don’t do and send a handwritten thank you note. Handwritten thank you notes are always more meaningful than an email.
- A thank you gift: You don’t have to give anything big; just a small gift to show your appreciation for getting your story out in the media will go a long way.
- Share their work: Share the media’s work with your audience on social media and promote them! You can also share their work by word of mouth and mention them in a positive way to others.
- Tell them: This one should be obvious, but make sure you thank them in person if you get a chance. Showing your gratitude is so important!
These are only a few ways to show your gratitude toward the media. Make sure to recognize them and show them you are thankful for providing exposure to your business or story!