Now is the winter of our discontent.
Words said by Richard III vis-a-vis the writing of William Shakespeare that tells the story of how the first few weeks of each new year is filled with awards and titles that seem to crawl up under people’s craws. Ok, so Old Bill wasn’t talk about Awards Season, but we are.
How is that honoring people creates so much controversy? The reason is that it makes for good public relations. Just look at some recent award ceremonies in the past two weeks that have caused widespread panic. And we don’t mean the band. The brouhaha is a textbook public relations.
- The Pro Football Hall of Fame’s Centennial Committee Announcement: As part of the 100th anniversary of the NFL, the Hall of Fame created a committee to go back over the decades and find the players who should be enshrined in Canton, but were not. As with any endeavor such as this, there are going to be winners and losers. For us, we love that South Carolina native Donnie Shell made the list. For fans of the Dallas Cowboys, the emotional video of Drew Pearson not getting the Hall call were heartbreaking. The real winner? The Hall of Fame. They generated a ton of buzz in the past two weeks that normally would not have happened.
- The Oscar Nominations. Aka the Academy Awards. Nothing sets people off quite like awards for movies. Our favorite reaction was from Adam Sandler, who drew some buzz for his new movie Uncut Gems, but didn’t get a nomination. Instead of getting mad, he tweeted out that he was grateful he didn’t have to wear suits anymore and gave a gracious nod to nominee Kathy Bates, who starred in The Waterboy with Sandler once a long time ago. And this is our not-so-subtle jab at people who said that Sandler should not be nominated because of his work in movies such as The Waterboy.
- Blowback from The Golden Globes: One of the more prosaic award shows got a dose of public relations splash because of a well-crafted and designed speech by NBC for host Ricky Gervais. Never has satire flown past the head of so many in so short of a time.
- The college football national title. We’re just not ready to go there yet.
All of this harkens back to the adage that there is no such thing as bad publicity. Which actually didn’t come from William Shakespeare. Much to our discontent.