The temperature has been steadily above 90 degrees for more than a month. Everyone is at the beach or on vacation. Things are just slow.
That is a somewhat familiar mantra amongst business people at this time of year in South Carolina. The middle of summer takes hold like a kudzu vine when it comes to wanting to be idle in businesses. People take the slow time and simply accentuate it. There are distractions galore, and the heat is brutal even if you aren’t a Damned Yankee such as I.
So what should you do to be getting out of the summer doldrums when business gets slow?
Reenergize. Create. Do. Yes, three vague as vague can be thoughts, but they can have a purpose.
Call up a potential client or business partner and get a coffee or lunch. Reenergize that relationship. Engage new people by networking. And not just hand off business cards networking, develop and establish your ideas. Don’t be afraid to pick-up the phone and call. Or send that e-mail. It doesn’t have to be about meeting new people or reconnecting. Take your staff off-site to a swimming pool or go hiking. Have some fun. This will allow them to get their energy flowing.
Now is the time to create. Look at your company’s business model. Reexamine your website and social media presence. Create some work to do. You will be amazed at what you can accomplish.
And do it. Seriously, this blog took like 20 minutes to write, but you have a lifetime to read it. But don’t waste a lifetime thinking about it. Do something,