This is the question used to sort communications students into degree programs:
Which job do you want to do on a snow day when most of your professional peers are sleeping?
- Spend the day outside doing live shots and warning people to stay off the roads. Find video of kids sledding. Measure snow. (Choose television)
- Drive your car into the office on barely passable roads. Complain about the people who didn’t make it in. Write a 12-inch story on the next City Council meeting. Go home. (Choose print)
- Breathlessly announce school closings. Report every accident as it comes in. Slowly realize that 99 percent of your normal audience is not there because they are not driving. (Choose radio)
- Cancel press conference for client. Write a blog post about it from in bed. Troll media on social media. Maybe create infographic on how the media handles snow days. (Choose public relations)
- Wake up around 11 a.m. Pour yourself a bourbon and Coke. Notice it is snowing. Shrug. Finish drink. Go back to bed. (Choose advertising)