While people often discuss the importance of making the community you live in a better place, they don’t always give attainable suggestions on how to do so. Picking up all the trash you find on the ground is unsanitary and running for a political office requires experience. However, there are plenty of much easier ways…
One of the most common trends in television commercials is using nostalgia to sell a product. It was about 25 years ago that Boomers about lost it when Beatles songs began appearing in commercials. Many members of Gen X are noticing that commercials now are playing songs that they grew up with. If this trend…
If you are like us, every fourth email you get seem to be from some company giving a statement on COVID-19. In the interest of giving you a reprieve, the words Coronavirus or COVID-19 will not be mentioned any more after this sentence. Enjoy it. Did You Know? Greenville’s original name was Pleasantburg . Herman…
It was about this time last year that I got a phone call from a number that I didn’t recognize while I was getting my oil changed. Naturally, I didn’t answer, but they left a voice mail. Intrigued and with nothing better to do while I waited for my car to get its oil changed,…
It’s almost springtime in Greenville, which means on any given day between now and May. You could be wearing snow boots in the morning and a tank top at dusk. Mother nature is generally a bit testy in the Upstate, what with the hail storms and tornadoes whipping through at odd times of year. But…
You may have noticed that you have a three-day weekend coming up, and it has nothing to do with Valentine’s Day. Nope, you are getting some time off for good behavior because we are celebrating a holiday originally designed around the birthday of George Washington that morphed into a celebration of Washington and Abraham Lincoln,…
Now is the winter of our discontent. Words said by Richard III vis-a-vis the writing of William Shakespeare that tells the story of how the first few weeks of each new year is filled with awards and titles that seem to crawl up under people’s craws. Ok, so Old Bill wasn’t talk about Awards Season,…
New rules for crisis communications As a firm that does a lot of crisis communications projects and work, we know a lot of the long-time rules of how to handle then and mitigate them. You know the ones: writing a media statement; clamping down on social media; crafting talking points; effective use of lobster cages…
Last week, our local news agregator/daily newsletter GVLtoday posed the question “What is Greenville missing?” on their Facebook page. 545 comments later, our own John Boyanoski’s answer “unique architecture in our new buildings downtown” at 51 reactions was one of the top liked answers without a single negative reaction. That got us thinking, maybe he’s…
Football season is upon us once again. This Saturday the vast majority of college football teams will be starting their 2019 season with one goal on their mind. To win the national championship? No, don’t be silly. No, the vast majority of teams have one goal. To be just mediocre enough to be invited to…