Google “should I hire a PR agency” and you’re going to get a diverse mixture of reasoning and responses. You value the image that your company or brand is creating out in the world, why would you trust someone else with its reputation? Aren’t you doing a sufficient job by yourself in your own channels and networks?
No offense, but the answer is probably no. If you’ve ever wondered why you might need a PR firm, or talked yourself into reasons why you don’t need a PR firm, here are five good reasons why you definitely do.
1. To stay competitive.Every good business has some form of competition. You see your competitors in the news and on social media for a reason; they’re utilizing public relations better than you. Today’s world has become a consumer-driven economy fueled by social media and a plethora of digital outlets available to write about your company. A PR firm can rub your company’s name in your competitors face, you know, in a mature way.
2. To push brand recognition.We’re sure someone has already told you that building a brand is a marathon and not a sprint. Which means that you should start the race as early as possible. Bratty teenagers aren’t the only ones who get online; much of your future clientele is on Instagram, Facebook and LinkedIn. Using these platforms to create a recognizable brand is something PR firms were born to do.
3. To stay relevant.We all know the drill when it comes to society now-a-days. Something innovative goes from being scorching hot in the press to ice cold in a matter of weeks, if not less. One of the worst things a company can do is hire a PR firm for six months and then let them go because they achieved a singular goal. A PR firm will insure that editors and writers are always hearing about your brand, keeping you relevant.
4. To be a middle man with journalists.Trust us, it’s just not as easy as you think. Some companies assume they can just whip up a pitch and send it out or pick up the phone and talk to an editor. Journalist’s speak a certain language, a lingo that PR firms are very synced into. We know what language to use to get them hooked on a pitch, since journalists are usually looking for any reason to hit delete. We can help get your story heard.
5. To handle damage control.You knew this one was coming. Many companies are not well-equipped to handle crisis situations such as a disgruntled outpour of consumer feedback or any random scandal. PR firms are specially trained to handle and prevent crisis. A good PR agency will tackle the situation and provide a wise action plan to implement in case of crisis so that damage control can be handled in minimum time.
Still not convinced? That’s fine. Just answer this: name one major brand that doesn’t have a PR firm or dedicated public relations person in-house. There isn’t one.